Fleet refresh
Existing automotive creatives, refreshed on a short clock and a small budget: no shoot, no photographs, and still the exact cars.
Freesbe came with a copywriting script and an idea. There was no budget for a shoot and no time for one, and not even photographs of the cars. The campaign still had to show the exact models on their lot, on roads that read as Israel.
I took the script and built everything it needed from zero: the cars, the roads, the shots, the cut.
Delivered on the deadline. What came back was not a patched campaign but a new one, and the client received it that way.
- The exact car brands and models the client specified, held accurate in every shot
- Locations kept unmistakably Israeli roads, moving from urban streets into open nature
- Existing creatives renewed rather than rebuilt, so the campaign made its timeline
The client never sent a photograph. Every car in the film is still the exact model on their lot.
Product sheets
Each model was built as a six-angle sheet with freesbe plates before a single shot was generated. Every scene draws from these, so the car never drifts.
Location plates
Two fixed backgrounds, both unmistakably Israeli: the city road under the Tel Aviv skyline, and the country road out of it.
