Kids’ savings campaign
A children’s savings campaign carried by three brand characters, each with its own script, developed and animated with GenAI instead of a 3D pipeline.
Excellence Trade wanted a new language for a children’s campaign: several characters, each with a different script. Filming it, or building it as 3D renders, would have cost a fortune.
I received the script and storyboard, and created everything from there myself.
The client wanted the whole brand to speak this language. The characters went on to merchandise for the team, and the campaign got real media weight behind it.
- Character consistency held across every appearance, as a reusable long-term brand asset
- High-fidelity lip sync through Dzine and Kling
- Three characters, three scripts, one visual language
- Three 30-second films delivered from one reference set
Three characters, three scripts, one language. Not a single 3D render.
Three characters
Dino, Kitten and Unicorn. Each with its own script, its own room and its own 30-second film. Pick one above the player.
