Rebrand campaign
A rebrand campaign that had to show many capabilities, for several audiences, with no shoot days.
KEYZ wanted to show a lot of capabilities, and could not afford the complex shoot day each one would take. The new look also had to hold from the first frame, across families, young couples and students.
I received the script, the creative and a storyboard, and created everything from there myself.
One reference set carried the whole rebrand: every audience, every capability, no shoot day. The client saw the new brand in motion for the first time, and it landed.
- Storyboarded and approved with the client before a single frame was generated
- Brand language held throughout the campaign
- Realism as a hard requirement: cast and scenes directed so nothing reads as AI
- One system serving families, young couples and students from the same references
Realism was the brief: cast and scenes directed so that nothing reads as AI.
Character sheets
Every person, and the dog, was locked as a sheet before any scene: angles, skin, eyes, fabric, palette. The same family appears in every shot.
Product, then motion
The gift-wrapped car was built as a still with the brand’s ribbon and plate, keyed, then animated: one asset serving every scene it appears in.
