Case study 03 / 05
Summer campaign
A summer campaign with a sharp, relevant hook, delivered with no shoot: no park to close, no drone days, no cast.
GPT Image 2PhotoshopAfter EffectsSeedance 2.0
The brief
GoTo loved the creative and had no budget to produce it the traditional way: closing an amusement park, drone days, actors. It still had to look like it had all of that.
What I did
I received a storyboard and a script, and created everything from there myself.
What happened
The creative they had fallen for, produced without the production. The client saw the film they had pictured, and it went out as their summer campaign.
What was controlled
- Character sheets held the cast consistent from shot to shot
- Colour and language locked to the brand book, working alongside the brand’s designers
- Vehicle detail and branding held exact through a dedicated product sheet. On a mobility brand there is no room for drift
A closed park, a drone, a cast. None of it was booked.
Every ratio from one set
The square master was reframed to 9:16 for stories from the same references, not generated again.
